Digital fashion booms as consumer behavior shifts

03:15

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Technology & Innovation

Digital fashion booms as consumer behavior shifts

Gucci, Nike, Burberry, and many other major companies are investing in digital land to promote their products. Nearly $2 billion has been spent on metaverse real estate in 2022. Fashion brands now believe that this new technology is the future of retail. They are creating products that can only be sold within the metaverse and are transforming the online shopping experience for consumers to a whole new level. Tulay Kalyon Haznedaroglu explains how.