Italy tightens rules on influencers after Ferragni scandal

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Italy tightens rules on influencers after Ferragni scandal

Italy's communications regulator has approved stringent rules to improve transparency on social media posts made by users with mass online audiences. One of the country's top influencers, Chiara Ferragni, came under fire for falsely claiming that proceeds of a Pandoro Christmas cake, would be donated to charity. The star has since been fined over a million dollars and is under investigation for fraud. Tayyibe Aydin reports