Clarence Avant, the 'Black Godfather' of music, dies at 92

Clarence Avant, the judicious manager, entrepreneur, facilitator and adviser who helped launch or guide the careers of Quincy Jones, Bill Withers and many others and came to be known as the 'Black Godfather' of music and beyond, has died. He was 92.

Avant, inducted into the Rock & Roll Hall of Fame in 2021, died Sunday at his home in Los Angeles, according to a family statement released Monday.

Avant’s achievements were both public and behind the scenes, as a name in the credits, or a name behind the names. Born in a segregated hospital in North Carolina, he became a man of lasting and wide-ranging influence, in part by minding two pieces of advice from an early mentor, the music manager Joe Glaser: Never let on how much you know, and ask for as much money as possible, “without stuttering”.

“He exemplified a certain level of cool and street smarts that allowed him to move confidently into worlds that nobody had prepared him for, never doubting he could figure it out,” former President Barack Obama and former first lady Michelle Obama, among the many prominent people he befriended, said in a statement.

“Clarence was part of a generation that served as a bridge from a time when there was very little opportunity for Black people to a time when doors began to open. He demanded the world make room, and he paved the way for the rest of us.”

Sometimes called “The Godfather of Black Music,” he broke in as a manager in the 1950s, with such clients as singers Sarah Vaughan and Little Willie John and composer Lalo Schifrin, who wrote the theme to “Mission: Impossible.” In the 1970s, he was an early patron of Black-owned radio stations and, in the 1990s, headed Motown after founder Berry Gordy Jr. sold the company.

Born in 1931, Clarence Avant spent his early years in Greensboro, North Carolina, one of eight children raised by a single mother, and he dropped out of high school to move north.

A friend from North Carolina helped him find work managing a lounge in Newark, New Jersey, and he soon got to know Glaser, whose clients ranged from Louis Armstrong to Barbra Streisand, not to mention Al Capone. Through Glaser, Avant found himself in places where Black people rarely had been permitted.