Türkiye's TV dramas captivate global audiences, driving a booming export market

Türkiye has become the world's third-largest exporter of television programmes, behind the US and UK, with a booming market for scripted shows that captivate global audiences. High production values, a diverse mix of genres, and relatable characters resonate with audiences, particularly in Europe, Latin America, and the Middle East. Streaming services are pushing creative boundaries, while government investments fuel traditional historical epics.